MEMBERS
Sarasota-Manatee Originals (SMO) is a community of over 70 locally-owned, independent restaurants located in the Manatee and Sarasota counties on Florida’s Suncoast.
SMO works to preserve and celebrate the unique culinary legacy of our area. Our Members’ deep local roots and world-class talent have led to some of the most diverse, original, and creative restaurants anywhere.
The SMO organization supports the dedication of its Members, confident independent restaurateurs who put their hearts and souls into this industry and are the backbone of their communities. We do this through creative advertising, unique marketing events and opportunities, and forging strategic partnerships.
“When members of the community pull together for a united cause, we give way beyond our individual means. Together, the power becomes unlimited.”
Benefits of Membership
The Sarasota-Manatee Originals exists to promote dining in independently owned restaurants and collaborates to serve the interests of the independent restaurateur in our community. We believe in preserving and enhancing our local culinary legacy through collaborative partnerships with our members, customers, vendors, and community. When you join The Sarasota-Manatee Originals, you become a part of something special.
Member Benefits
- The Originals coordinate relevant industry-related presentations and seminars designed to encourage education on trending topics important to the industry.
- The Sarasota-Manatee Originals are dedicated to strengthening the presence of the local, independent restaurant community and preserving the culinary heritage and the uniqueness of the Gulf Coast destination through ongoing public relations efforts.
- SMO offers the opportunity for restaurants to partner in prominent local tasting events, which provide a chance to engage with your audience, establish a relationship between your property and the local community, and strategically enhance the restaurant’s product offering.
- The Originals actively work in the community to provide donations and sponsorships for charitable organizations while helping raise much-needed funds for our community.
- Advertising opportunities include our newly designed website, which provides an extended reach for your products and services.
- Customers will engage with your restaurant via content-driven and effective audience-engaging marketing, including blog posts, social media, and email newsletters.
- Complimentary professional photoshoot every 2 years. Once edited, all images are supplied to the Member for their use, and the images will be used by SMO for website, social media, and other marketing purposes.
- Free Memberships with the Florida Restaurant and Lodging Association (FRLA) and the NRA (National Restaurant Association) – an average $700 value.
- Buying power in the form of competitive purchasing opportunities for food and products from our Purveyor Partners
- Representation in organizations, SMO Rack Card with 20K printed annually, and distribution, including SRQ Airport and I-75 Florida Welcome Center.
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Access to the largest market-wide network of independent restaurant event and hospitality job board
Member Requirements
- The restaurant is located in either Sarasota or Manatee Counties
- The restaurant will have fewer than 6 locations (same concept)
- Prospective members must have been in business (open to the public) for a minimum of one (1) year
- New member restaurants must be sponsored by an Originals Board Member and approved for membership by the Executive Board.
Member Responsibilities
- Restaurant participates in Originals’ quarterly Discount Dining Certificate Sales program
- Participation is mandatory in the organization’s annual event, Forks & Corks; If unable to participate in Forks & Corks Grand Tasting,the restaurant agrees to participate in another pre-approved Originals event as a food host
- The restaurant will display the Originals logo decal at the entrance of their restaurant
- Restaurant will include The Originals logo with a link on their restaurant website (suggested in the footer on your homepage)
- Restaurant agrees to abide by the SMO Code of Conduct. Click here for Code of Conduct.
- The member will serve as an Ambassador of our organization, speaking positively on our behalf when the opportunity arises.
- Belonging to the group means actively participating as defined above. Additionally, Members are encouraged to chair and/or serve on the organization’s Board of Directors or other various committees.


